WHAT WE DO
Successfully scaling a precision health company requires a strong business strategy, a solution that delivers a compelling value proposition, sufficient capital and an effective team to execute. Marketech Solutions will help you optimize all of these elements.
Business Strategies
Go To Market (GTM): Identifying and executing an effective Go-To-Market strategy can be one of the most difficult challenges for a technical Founder, yet GTM will often define the ultimate success of a Precision Health company. Marketech draws on decades of GTM experience to help you craft the optimal GTM for your solution.
Business Model: We have a pretty simple philosophy when it comes to creating a business model: Follow The Money. Many Healthtech organizations fail to clearly understand who will pay for their solution and why. Marketech will help understand buyer behavior and motivation which leads to an effective and repeatable business model.
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Strategic Partnerships: Identifying and engaging key strategic partners can assist in expanding market access and product capabilities. Marketech has developed a partnering framework to evaluate which strategic partnerships to focus on, and why. Ultimately, some of these partners may become potential acquirers.
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Product Market Fit: It is imperative to remain at the forefront of innovation by ensuring you are delivering the right solution for the right customers. Marketech will help you maintain a leadership position by developing an unassailable moat to limit competitive pressures.
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Reimbursement and Regulatory Compliance: The reimbursement and regulatory landscape is dynamic; understanding how it impacts your business is critical. Marketech will help navigate the reimbursement landscape to support a consistent revenue stream and ensure your solutions comply with healthcare regulations to gain trust and market access.
It is critical to tailor your message for different stakeholders, including healthcare providers, payors, patients, and investors.
Marketech will develop clear and concise messaging that highlights the unique value proposition of your solution emphasising patient outcomes and the potential cost savings for healthcare providers.
Precise Messaging
Tools for Effective Investor and Board Communications
Investor Pitch Deck:
Telling an effective story is critical to fundraising. Marketech can help develop a compelling Investor Pitch Deck that illustrates the immense potential of your venture by highlighting the “4 M’s. Market, Magic (unique value proposition), Management, Money.​
Board Communication:
Often overlooked by CEO’s is an intentional communications strategy for the Board of Directors. Marketech has developed an effective methodology for Board Communication that ensures all BOD members are kept current and engaged so they can provide the most value to the organization.
Create a professional PowerPoint template for your presentations.
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Use clear visuals to convey data and trends effectively.
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Ensure a consistent and on-brand design throughout the presentation.
